Majority of Households Recognize Energy Star Label
Public awareness of the Energy
Star label has jumped to 68% of U.S. households, according to
a recent nationwide survey released on April 25th. Only 12% had
only a "general" understanding of what the label means.
In many major markets where utilities
and other organizations use Energy Star to promote energy efficiency
to their customers, public awareness was found to be even greater,
averaging 76%.
Among other key findings published
last month from the Environmental Protection Agency:
- 57% of the households polled
associated the Energy Star label with "efficiency or energy
savings."
- Of those households who recognized
the Energy Star label and purchased a product in a "relevant" product
category within the past 12 months, 66% purchased an Energy
Star-labeled product.
- Among all households, 31%
knew they had purchased an Energy Star-labeled product in the
last 12 months.
- 63% of the households who
said they had purchased an Energy Star product, the label was "very
much" influential in at least one of their purchase decisions.
- 71% of households that recognized
the label and purchased a product in a category where Energy
Star products are an option said they were likely to recommend
Energy Star products to a friend.
The annual survey has been conducted
for the past seven years.
Homebuyer
Incentives
Because ENERGY STAR qualified
new homes offer significant utility bill savings each and every
month, ownership gives you access to special financing opportunities
such as Energy Efficient Mortgages. These special mortgages make
it easier for borrowers to qualify to purchase homes with specific
energy-efficiency improvements. Contact your local ENERGY STAR
lender to learn more about how buying an ENERGY STAR qualified
new home can truly pay significant dividends.
As a home buyer you can also
reap the benefits from special utility promotions designed to
encourage homeowners to reduce their energy consumption through
energy efficiency. These promotions often include product rebates
on home products that bear the ENERGY STAR label, reimbursement
for the cost of having your home energy rated by a certified
home energy rater, as well as other energy efficiency perks depending
on the structure of the utility's ENERGY STAR program. The bottom
line is that by installing energy efficient features in your
new home such as a high SEER heating and cooling unit, low-e
windows, and improved insulation, you can save money on your
monthly utility bills, live in a more comfortable home, and help
keep energy demand down.
For more information
visit www.energystar.gov
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